Gen Y Social Media Stats
41 of Gen Xers follow brands on social media for contests. 59 visit Facebook during class Mr Y 40 use Pandora Mr Y 73 earn virtual currency Facebook Credits 36 Farmville Cash 25 and Microsoft Points 17 rank among the most popular Mr Y.
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Generation Y also uses social media as a place to connect with brands.
Gen y social media stats. As the years pass Gen Zs social media usage continues to climb. In the Middle East and Africa region there is an increase in using social media by Baby boomers from spending 136 hrs to spending 239 hrs on social media the increase is 66. What Gen Y consumers prefer is an open social media format to traditional e-mails.
Here are some additional statistics surrounding Millennials. 50 agree with the statement I like checking out brands on social media sites like Facebook and Twitter Perhaps more importantly Millennials respond positively brand participation via social media. Another PMN study found that 99 of Generation Y has an active profile.
Ad Unlimited access to Media market reports on 180 countries. About 80 percent are on Facebook and Twitter but only half have active accounts. 43 percent of 20 year olds in 1976 value a job that most.
Perhaps surprisingly Millennials show a slow down in the time spent on social media. Global Web Index Social Media. The latest social media statistics show that there are 378 billion social media users worldwide in 2021 and this number is only going to continue growing over.
From 2017-2018 screen time for Millennials on social media decreased by one minute to 2 hours 38 minutes per day. How often do Millennials or Gen Y use Social Media. During the survey it was found that 89 percent of respondents who.
Gen Xers are 160 more likely than other generations to unfollow a brand that says. Sixty-six percent of Gen Z consumers state that social media is an essential part of their lives but their reasoning is unique. Ad Unlimited access to Media market reports on 180 countries.
This is more than the amount of time that Millennials would normally stay on the platforms 2 hours 39 minutes. 31 percent of 20 year olds in 1976 value a job with more than two weeks vacation time while 17 percent of 20 year olds in 2006 feel this way. They do use social media to learn about goods with 85 per cent of Baby Boomers saying they research products and services online.
53 follow brands for information. Was having lunch last week with John Ruthven Eugene Ho of SAP. 85 of Gen Zers utilize social media to scout for new products.
Generally spoken 77 of Gen Yers have an account on a social media network. Over three quarters 80 per cent of Generation Y - people aged between 15 and 34 log in to social media every day with during leisure time and second screening being the times then users are. From a brand perspective its worth noting that 68 percent of Gen X users make decisions based on online reviews.
Gen Zers spend an average of 3 hours a day on social media. This statistic shows the percentage of people belonging to the global Generation Y who use social media sites as of October 2010. Sixty-five percent of Gen Z.
The most used social networking site is of course Facebook with 92 of GenYers worldwide having an account on it followed by Twitter 37 and Google 25. The most common reason Gen Z uses social media is to kill time making them the only generation to rank that above connecting with family and friends. There are generational differences.
Because this group love content and information it would make sense to create well a lot of content. For a Gen Yer losing their phone or computer is a bigger deal than losing their car with 65 saying losing their phone or computer would have a bigger impact on them than the loss of their mode of transport. The PMN study reported that about half 51 indicated that they would join a social network dedicated to managing brand interactions Pekala 2009.
Both audiences feel similarly in that they want brands to offer customized products help improve their image and run customer focused communities. 91 of people surveyed by Mr Youth for their Class of 2015 Report said that they make their Foursquare and Facebook Places check-ins publics. 43 of people surveyed had liked over 20 brand pages on Facebook.
66 of Gen Y would check out stores that their friends had checked into. Otherwise known as Gen Y Generation Y are defined in this study as young people born between the beginning of the 1980s and the mid-90s. 58 follow brands for deals and promotions.
Gen X users aged 36-49 have a strong social media presence. On average Gen Xers spend nearly two hours on social media per dayless than Millennials and Gen Z but more than Boomers. Instant industry overview Market sizing forecast key players trends.
On the other hand Gen X increased their time spent on social media by 14 from 227 hrs to 248 hrs. As for the baby boomers aged 50-65 Facebook is the most preferred social networking site. Theres a reason why Generation Y are dubbed digital natives and their use of social media is definitely a major part of that reason.
A recent study found 679 of Millennials and 702 of Gen Z had made at least 1 purchase or more in the past month based on social media. 60 of baby boomers follow brands on social media for a mix of deals and promotions. Instant industry overview Market sizing forecast key players trends.
So what are the facts about Gen Y. 54 percent of 1976 20 year olds value a job that gives you the chance to make friends while 40 percent of 2006 20 somethings do. Global Web Index The primary motivation for using social media among Gen Zers is the need to be entertained.
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